"For Season 3, the CW hit is casting the major recurring character of Barry’s slightly older, slightly geekier contemporary, a guy who is as smart as he is intuitive. As such, this newcomer doesn’t buy Barry’s nice guy routine and sets out to learn what he’s hiding — all while concealing some secrets of his own…."
(sources: Den of Geek, TV Line)
Remember, the Elongated Man debuted in The Flash #112 (the 8th issue featuring Barry instead of Jay). In that story, he is introduced as a superhero rival of Flash. Ralph beats him to solve so many crimes he suspects him of being a criminal. Of course, the explanation is that Ralph is just a better detective.
This is a great move for the series. Ever since Flash: Rebirth, DC has limited the Flash mythos to Barry, Iris, Reverse Flash, the Rogues Gallery and the now altered story of the Allens, forgetting many important elements of the silver age: Ralph and Sue Dibny, Kid Flash, Earth-2 Flash and Dexter Myles (not to mention the occasional otherworldly villains like Mazdan, Katmos or the Breedans). Hopefully the series will also include Sue, Dexter and the rest.